They’ve already renamed it,

but for a while there, TrekStor looked like they may have been eligible for the “Worst Named Product of the Year” award, thanks to their newly launched i.Beat Blaxx.

Now it’s just called TrekStor blaxx, apparently. Well, nobody protested when they named another product i.Beat P!nk. Maybe they thought no one would realize “beat” is both a noun and a verb? Silly Germans.

These are also the people responsible for the i.Beat organix Gold, the most expensive player in the world at the time (launched last year, ringing in around $20,000). It’s cast in 18k gold and sports a carat worth of diamonds. Because personal electronics just aren’t expensive enough.

I’m waiting for the gold-plated vibra…oh. I see.


2 Responses to “They've already renamed it,”

  1. 1 Baby Girl

    Do you think they fired the guy who thought up the name? Pretty decent player though.

    $1500 for that that?!?! Just because it’s gold plated?!!!?? I’ll keep my $40 “rabbit” style toy.

  2. 2 courtney

    they can’t be serious with that price. no really….are they really? geez.

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